By Paul Williams on May 18, 2015
Studies show that dental and medical practices (as well as businesses in general) that embed themselves in the fabric of their community are more valued, trusted and recognized than their uninvolved counterparts. Becoming a community contributor makes good business sense, because it will most likely produce good business leads and might even create a press-worthy story. Considering the lack of education about good dental hygiene and the unfortunate lack of access to dental facilities or dental coverage, dental professionals can play a vital role in the overall health of the communities that they call home.
A great way to get involved in the community is through local schools. Select a few local elementary schools to partner with and offer short in-class presentations to their kindergarten classes about dental hygiene and oral care. End the presentation by passing out goodie bags filled with toothbrushes, sample toothpaste and floss for each child. Annual visits will build inroads with local schools and introduce your office to parents who are likely looking for a specialist to care for the newest teeth in their home.
For some, seeing a dentist is a luxury. Depending on the resources of your office, a community open house can have a great impact on those in the community with the most need. Offering consultations, services and goods (toothbrushes, floss and toothpaste) can influence how and whether someone cares for themselves. Open houses like these are a great way to provide robust healthcare services by inviting other local providers and businesses to participate.
Working for and with your neighbors is a great way to grow your business, generate goodwill and perhaps garner coverage in your local media. Community involvement is also a guaranteed way to build camaraderie among staff and generate overall good sentiment toward the workplace.